It is a bad sign if your AC runs for about 10 minutes before it cycles quickly. Multiple cycles within an hour can cause permanent damage to the compressor. Sometimes the cooling effect may last for less than 10 minutes, which can also be a problem.
The problem can also occur if the system lacks refrigerant or if your AC is too big, or very old. It is always safe to hire a technician specializing in AC services in Dallas, TX, to look through the issue.